Tag Archives: Onitsuka Tiger

Why Is Onitsuka Tiger So Popular Worldwide? The Untold Story Behind Japan’s Iconic Sneaker Brand

Walk through the streets of Tokyo’s Shibuya or Meiji Jingumae, and you’ll spot tourists and locals alike carrying signature Onitsuka Tiger shopping bags — a testament to the brand’s growing global appeal. But what exactly is behind this surge in popularity? How did a once-forgotten athletic shoe brand from post-war Japan become a streetwear staple […]